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Spencer Bramson

Senior B2C Specialist

Award-winning product innovator specialized in consumer technologies and packaged goods. Past clientele includes Milky Way, Kendrick Lamar, Spotify, Google, Blackberry, Procter & Gamble, Thomson Reuters, Playtex Tampons, and Ford Motors.

Core Competencies

  • Data-Driven Decision Making
  • Client Acquisition & Retention
  • Data Gathering & Analysis
  • Market Positioning & Growth
  • Key Partnership Development
  • Corporate Branding & Messaging
  • Product & Project Management
  • Internal Recruitment & Retention
  • Product & Feature Launch Planning
  • Contingency & Crisis Planning
  • Risk Assessment & Impact Planning
  • Product Budgeting & Forecasting

Professional Experience

Consumer Technology Product Specialist

June 2015 ‐ January 2019

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California

Management consulting firm focused on implementing and executing custom-tailored initiatives for high-growth consumer technology organizations, working with C-Suite executives, upper management, and investors.

Key Achievements

  • Restructured, implemented, and trained client's operations, marketing, technology, and administrative departments to increase overall corporate efficiency and KPI tracking using applications including HubSpot, Zendesk, Intercom, Zapier, Slack, Lucky Orange, Twilio, Jira, Aha-io, Slack, Zapier, StatusPage, Pingdom, Klipfolio, MailChimp, among many others.
  • Managed the day-to-day of the client's consumer-facing departments, creating and executing marketing initiatives and trade show experiences and vetting and securing service providers, user interface, and customer relationship management systems.

Marketing and Revenue Officer

September 2011 ‐ April 2015

influencers@

Boston, MA

Founder of a boutique marketing agency connecting consumer technology and packaged goods with influential 18 to 30-year-olds by creating experiences that increase brand awareness, customer retention, and product loyalty.

Key Achievements

  • Oversaw the agency's primary services, including influencer partnerships, evangelist conversion, guerrilla marketing, market research, curating and managing social communities, conversation monitoring, event staffing, experimental experiences, and pop-up events.
  • Within the first twelve months of operation, secured $500,000 in client contracts and maintained a monthly profit margin of over 70% per client.
  • Grew the agency to an in-house staff of 22 full-time employees and over 200 independent contractors throughout the United States, without outside investors.
  • Created and implemented the on-campus experience for the Verge Campus Tour featuring Kendrick Lamar and Steve Aoki, which resulted in millions of organic impressions and over 250,000 in-person students engaged for the tour's sponsors.

Data and Experience Officer

September 2012 ‐ April 2015

ChatterMob

Boston, MA

Subsidiary of influencers@, ChatterMob is self-service market research software providing businesses with an affordable alternative to gain reliable and accurate data and insights by asking customized survey-styled questions of specific targeted demographics.

Key Achievements

  • Implementing the brand's identity and messaging, user acquisition and retention, developing strategic partnerships, user experience, and business development.
  • Spearheaded the product launch strategy, resulting in 5,000,000 questions answered, 70,000 organic sign-ups, and 81% user retention.

Operations Officer

May 2009 ‐ July 2011

Buzz U.

Boston, MA

Co-founder of a marketing agency for consumer-packaged brands that want to extend their reach online and on-campus by targeting the most connected student leaders and harnessing peer-to-peer credibility.

Key Achievements

  • Pioneered the strategy for Fortune 100 consumer-package brands by minimizing free product samples that do not enhance consumer engagement and return on investment, resulting in significant savings for the client's marketing budget.
  • Recruited over 1,500 influential female students to prepare for the release of Playtex's Gentle Glide 360 å nd launched the product into that community, garnering immediate results.
  • Developed a community in nine months with over 50,000 "ROCKSTARS on CAMPUS" students and converted over 3,000 students into Rockstar Energy Drink representatives.

Professional Certifications

  • Inbound Marketing (HubSpot)
  • Frontend Web Development, Nanodegree (Google in partnership with Udacity)
  • Social Media Customer Management & Care (Word of Mouth Marketing Association)
  • Word of Mouth & Social Media Management (Word of Mouth Marketing Association)
  • Inbound Marketing (Word of Mouth Marketing Association)
  • Scrum Product Owner (Scrum Training Institute)
  • Scrum Master (Scrum Training Institute)
  • Equities (Bloomberg)

Awards & Acknowledgements

  • Rising Business Start (Boston Business Journal)
  • Future Leaders under 30 Group (Massachusetts Innovation & Technology Exchange)
  • MITX All-Star Award (Massachusetts Innovation & Technology Exchange)
  • Most Likeable Entrepreneur (Likeable Media)
  • Future Forward Award (Future Forward Association)