Spencer Bramson | Senior B2C Specialist CONTACT +1 847.767.6191 | iam@ssbramson.com www.ssbramson.com | www.linkedin.com/in/ssbramson Grant Ave., San Francisco, CA 94133 INTRODUCTION Award-winning product innovator specialized in consumer technologies and packaged goods. Past clientele includes Milky Way, Kendrick Lamar, Spotify, Google, Blackberry, Procter & Gamble, Thomson Reuters, Playtex Tampons, and Ford Motors. Core Competencies: • Data-Driven Decision Making • Key Partnership Development • Product / Feature Launch Planning • Client Acquisition & Retention • Corporate Branding & Messaging • Contingency & Crisis Planning • Data Gathering & Analysis • Product & Project Management • Risk Assessment / Impact Planning • Market Positioning & Growth • Internal Recruitment & Retention • Product Budgeting & Forecasting PROFESSIONAL EXPERIENCE 1. Consumer Technology Product Specialist | June 2015 – Dec. 2018 Management consulting firm focused on implementing and executing custom-tailored initiatives for high-growth consumer technology organizations, working with C-Suite executives, upper management, and investors. Key Achievements: • Restructured, implemented, and trained client's operations, marketing, technology, and administrative departments to increase overall corporate efficiency and KPI tracking using applications including HubSpot, Zendesk, Intercom, Zapier, Slack, Lucky Orange, Twilio, Jira, Aha-io, Slack, Zapier, StatusPage, Pingdom, Klipfolio, MailChimp, among many others. • Managed the day-to-day of the client's consumer-facing departments, creating and executing marketing initiatives and trade show experiences and vetting and securing service providers, user interface, and customer relationship management systems. 2. Marketing and Revenue Officer influencers@ | September 2011 – April 2015 Founder of a boutique marketing agency connecting consumer technology and packaged goods with influential 18 to 30-year-olds by creating experiences that increase brand awareness, customer retention, and product loyalty. Key Achievements: • Oversaw the agency's primary services, including influencer partnerships, evangelist conversion, guerrilla marketing, market research, curating and managing social communities, conversation monitoring, event staffing, experimental experiences, and pop-up events. • Within the first twelve months of operation, secured $500,000 in client contracts and maintained a monthly profit margin of over 70% per client. • Grew the agency to an in-house staff of 22 full-time employees and over 200 independent contractors throughout the United States, without outside investors. • Created and implemented the on-campus experience for the Verge Campus Tour featuring Kendrick Lamar and Steve Aoki, which resulted in millions of organic impressions and over 250,000 in-person students engaged for the tour's sponsors. 3. Data and Experience Officer ChatterMob | September 2012 – April 2015 Subsidiary of influencers@, ChatterMob is self-service market research software providing businesses with an affordable alternative to gain reliable and accurate data and insights by asking customized survey-styled questions of specific targeted demographics. Key Achievements: • Implementing the brand's identity and messaging, user acquisition and retention, developing strategic partnerships, user experience, and business development. • Spearheaded the product launch strategy, resulting in 5,000,000 questions answered, 70,000 organic sign-ups, and 81% user retention. 4. Operations Officer Buzz U. | May 2009 – July 2011 Co-founder of a marketing agency for consumer-packaged brands that want to extend their reach online and on-campus by targeting the most connected student leaders and harnessing peer-to-peer credibility. Key Achievements: • Pioneered the strategy for Fortune 100 consumer-package brands by minimizing free product samples that do not enhance consumer engagement and return on investment, resulting in significant savings for the client's marketing budget. • Recruited over 1,500 influential female students to prepare for the release of Playtex's Gentle Glide 360 ̊and launched the product into that community, garnering immediate results. • Developed a community in nine months with over 50,000 "ROCKSTARS on CAMPUS" students and converted over 3,000 students into Rockstar Energy Drink representatives. PROFESSIONAL CERTIFICATIONS • Inbound Marketing (HubSpot) • Frontend Web Development, Nanodegree (Google in partnership with Udacity) • Social Media Customer Management & Care (Word of Mouth Marketing Association) • Word of Mouth and Social Media Management (Word of Mouth Marketing Association) • Product Owner (Scrum Training Institute) • Scrum Master (Scrum Training Institute) • Equities (Bloomberg) AWARDS AND ACKNOWLEDGEMENTS • Rising Business Start (Boston Business Journal) • Future Leaders under 30 Group (Massachusetts Innovation & Technology Exchange) • MITX All-Star Award (Massachusetts Innovation & Technology Exchange) • Most “Likeable” Entrepreneur Award (Likeable Media) • Future Forward Award (Future Forward Association)