Award-winning product innovator specialized in consumer technologies and packaged goods. Past clientele includes Milky Way, Kendrick Lamar, Spotify, Google, Blackberry, Procter & Gamble, Thomson Reuters, Playtex Tampons, and Ford Motors.
Data-Driven Decision Making
Client Acquisition & Retention
Data Gathering & Analysis
Market Positioning & Growth
Key Partnership Development
Corporate Branding & Messaging
Product & Project Management
Internal Recruitment & Retention
Product & Feature Launch Planning
Contingency & Crisis Planning
Risk Assessment & Impact Planning
Product Budgeting & Forecasting
Consumer Technology Product Specialist
June 2015 ‐ January 2019
Management consulting firm focused on implementing and executing custom-tailored initiatives for high-growth consumer technology organizations, working with C-Suite executives, upper management, and investors.
Restructured, implemented, and trained client's operations, marketing, technology, and administrative departments to increase overall corporate efficiency and KPI tracking using applications including HubSpot, Zendesk, Intercom, Zapier, Slack, Lucky Orange, Twilio, Jira, Aha-io, Slack, Zapier, StatusPage, Pingdom, Klipfolio, MailChimp, among many others.
Managed the day-to-day of the client's consumer-facing departments, creating and executing marketing initiatives and trade show experiences and vetting and securing service providers, user interface, and customer relationship management systems.
Marketing and Revenue Officer
September 2011 ‐ April 2015
Founder of a boutique marketing agency connecting consumer technology and packaged goods with influential 18 to 30-year-olds by creating experiences that increase brand awareness, customer retention, and product loyalty.
Oversaw the agency's primary services, including influencer partnerships, evangelist conversion, guerrilla marketing, market research, curating and managing social communities, conversation monitoring, event staffing, experimental experiences, and pop-up events.
Within the first twelve months of operation, secured $500,000 in client contracts and maintained a monthly profit margin of over 70% per client.
Grew the agency to an in-house staff of 22 full-time employees and over 200 independent contractors throughout the United States, without outside investors.
Created and implemented the on-campus experience for the Verge Campus Tour featuring Kendrick Lamar and Steve Aoki, which resulted in millions of organic impressions and over 250,000 in-person students engaged for the tour's sponsors.
Data and Experience Officer
September 2012 ‐ April 2015
Subsidiary of influencers@, ChatterMob is self-service market research software providing businesses with an affordable alternative to gain reliable and accurate data and insights by asking customized survey-styled questions of specific targeted demographics.
Implementing the brand's identity and messaging, user acquisition and retention, developing strategic partnerships, user experience, and business development.
Spearheaded the product launch strategy, resulting in 5,000,000 questions answered, 70,000 organic sign-ups, and 81% user retention.
May 2009 ‐ July 2011
Co-founder of a marketing agency for consumer-packaged brands that want to extend their reach online and on-campus by targeting the most connected student leaders and harnessing peer-to-peer credibility.
Pioneered the strategy for Fortune 100 consumer-package brands by minimizing free product samples that do not enhance consumer engagement and return on investment, resulting in significant savings for the client's marketing budget.
Recruited over 1,500 influential female students to prepare for the release of Playtex's Gentle Glide 360 å nd launched the product into that community, garnering immediate results.
Developed a community in nine months with over 50,000 "ROCKSTARS on CAMPUS" students and converted over 3,000 students into Rockstar Energy Drink representatives.
Inbound Marketing (HubSpot)
Frontend Web Development, Nanodegree (Google in partnership with Udacity)
Social Media Customer Management & Care (Word of Mouth Marketing Association)
Word of Mouth & Social Media Management (Word of Mouth Marketing Association)
Inbound Marketing (Word of Mouth Marketing Association)
Scrum Product Owner (Scrum Training Institute)
Scrum Master (Scrum Training Institute)
Awards & Acknowledgements
Rising Business Start (Boston Business Journal)
Future Leaders under 30 Group (Massachusetts Innovation & Technology Exchange)
MITX All-Star Award (Massachusetts Innovation & Technology Exchange)